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Bumble apologizes for ads shaming women into sex

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Enlarge (credit: NurPhoto / Contributor | NurPhoto)

For the past decade, the dating app Bumble has claimed to be all about empowering women. But under a new CEO, Lidiane Jones, Bumble is now apologizing for a tone-deaf ad campaign that many users said seemed to channel incel ideology by telling women to stop denying sex.

“You know full well a vow of celibacy is not the answer,” one Bumble billboard seen in Los Angeles read. “Thou shalt not give up on dating and become a nun,” read another.

Bumble intended these ads to bring “joy and humor,” the company said in an apology posted on Instagram after the backlash on social media began.

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